A principal reads every enquiry personally, and replies quickly, usually within a business day. If we are not the right firm for it, we will say so, and usually say why.
What you sell or what you are raising for, what you spend each month, and what a great year would look like.
We take on a small number of new engagements each quarter. The terms of engagement are published.
It is published, in full, on the membership page: $3,500, $7,500, or $15,000 a month depending on your spend and scope, plus performance economics on the upper tiers. Charities pay a flat, reduced rate from $1,500 a month. Every engagement opens with a $1,500 account study, credited against your first month.
No, and be wary of anyone who does. What we do instead is write a target with you before a dollar is spent, along with the conditions under which we would stop, and then report against that target every week. Our performance fees only apply above it.
Few. Senior attention does not stretch, so we keep the book small enough to know every account cold, every live ad and every weak point in the tracking. We take on a small number of new engagements each quarter.
You do, from the first day. Accounts, pixels, audiences, and every piece of creative we make remain yours, including if we part ways. Agencies that hold accounts hostage are one of the reasons this firm exists.
The account study takes five business days. Most engagements are live within two to three weeks of signing: enough time to fix tracking, produce a real volume of creative, and restructure the account rather than launch half built.
Same team, same standards, flat reduced rate, with priority during Ramadan, Giving Tuesday, and year end. We never take a percentage of donations; flat fees are both the ethical standard in fundraising and our own firm policy.
Access to your account and analytics, honest numbers, someone who can answer product questions quickly, and thirty minutes a week to read the letter and take one call. Testing dies in committees, so we ask for a single decision maker.